Blog

August 19th, 2014

Facebook_Aug18_CFor many users, Facebook is one of the best places to get to read great articles and content, largely because it is where our friends share interesting content. The problem with this is that not all of us have time to read articles or content immediately and finding these links when we do have time can be tough. To help, Facebook has introduced the Save feature.

About the Save feature

The idea behind the Save feature is that it allows users to save longer-form content like articles posted on a News Feed. So, if someone has posted a link to an article on your favorite blog and you would like to read it later, you can now save it.

While this feature is similar to various apps like Pocket and Readability, which allow users to save content on the Web to read later, Facebook's version goes a little deeper. In a blog article announcing the feature, the company noted that the Save feature allows users to, "Save items like links, places, movies, TV and music."

Let's say you are at work, and during your break you quickly check Facebook. You come across a post where your friends have shared a link to a restaurant's Facebook Page. If you don't have time to visit the page right at that moment you can save it to view later.

While this feature will prove useful for many users, it is worth noting that when you save content, e.g., an article, you will need to have an Internet connection to access it in the future. Knowing Facebook however, they may integrate a feature like this in the future.

How to save content for later

Facebook has integrated this feature into all versions of Facebook, including the mobile app and browser-based versions. You can save content and links by:
  1. Scrolling through your News Feed until you find an article, link, Place, etc. that you would like to save for later.
  2. Clicking on the downward facing grey arrow at the top-right of the post.
  3. Selecting Save 'content name'. Note: The name will be based on the name of the link in the post.

Accessing your saved content

If you are looking at Facebook in your browser, then you should see a tab called Saved show up in the upper part (the area just below your profile image) of the left-hand vertical bar of the page. For users who access Facebook via the mobile app, press the three horizontal bars at the top-right of the app (located just below the magnifying glass) and you should see a section called Saved under Favorites.

When you click on Saved you should see a new screen open with the content you have saved. It will be divided into different types including:

  • All
  • Links
  • Places
  • Music
  • Books
You can interact with each item by either:
  • Tapping on it - This will open the page, link, or content.
  • Sliding it to the left - This will allow you to archive the content or press More to review, share or Like the content.
If you are looking to learn more about the Save feature, or Facebook in general and how it can be used effectively in your business, contact us today.
Published with permission from TechAdvisory.org. Source.

July 30th, 2014

SocialMedia_July28_CA common use of LinkedIn is the curation and sharing of content with fellow colleagues and users. The business oriented social platform has a wide variety of features that encourage users to share content, and earlier this year its own content creation platform was implemented for select users. Now, the company has rolled out the new publishing platform for all users to take advantage of.

About LinkedIn's new publishing platform

Like other social networks, LinkedIn allows users to publish posts on their profile which are then visible to other users. In the past, there was a limit as to how long the posts could be, which influenced how users shared the content they generated. Most would simply copy and paste a link to their content into a post on their LinkedIn profile.

In an effort to make sharing thoughts, ideas, expertise, etc. easier, LinkedIn has implemented the long-form post. This feature allows you to create longer content, such as blog articles and opinion pieces, and post this directly on LinkedIn. In other words, you can now use LinkedIn as a blog which is shared with your connections.

If you create long-form content, this could be a useful way to get posts out to an even wider audience than through your blog. This is because when you publish a post on LinkedIn, it becomes part of your overall profile, with the post being visible under the Posts section of your profile. New long-form posts will also be published and shared with all of your contacts automatically.

This means that you could technically increase the overall reach of your content, especially if the content you produce is useful to your LinkedIn connections.

Writing long-form content on LinkedIn

If you would like to start publishing long-form content using your LinkedIn profile, you should be able to do so by:
  1. Logging into your LinkedIn profile.
  2. Pressing the pencil in the box that says Share an update…
Note: This update is still rolling out to users, so you may not be able to produce long-form content just yet. If you don't see the pencil in the Share an update… box, you will need to wait for a few weeks, or until you get an email from LinkedIn saying the feature is ready for you to use.

If you do see the pencil icon, click on it to open the long-form post screen. It looks like most other Web-based publishing and writing platforms with the usual formatting buttons and text field where you input the content.

You can write your article directly on this page, but many choose to write using a program they are comfortable with and then copy and paste into the text field. If you want to add images to your post, you can simply click where you would like the image to slot into the content and select the camera icon from the menu bar above the text field. Select the image and hit Submit. You can then resize the image by clicking and dragging on it.

Saving and editing your content

Once you have finished writing we strongly recommend you hit the Save button at the bottom of the text field. This will save the content to your profile, but will not post it. This means you can edit the content before publishing. To do this, click on Preview which will open your post in another window, allowing you to see what the post will look like on your profile.

While in Preview mode, be sure to check the spelling and grammar, along with the overall formatting. If you spot anything that needs to be changed simply switch back to the editing tab on your browser and make any amendments.

When you have finished writing, formatting, and editing you can then hit the Publish button. This will then publish the content on your profile and share it with your connections.

If you have content that you think your connections and colleagues would benefit from reading, then this new LinkedIn feature could prove to be useful and should be considered as a larger part of your overall content strategy.

Looking to learn more about LinkedIn and how you can leverage it in your business? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
July 22nd, 2014

Facebook_July21_CFacebook's reach has been steadily increasing over the past half decade. Nothing makes this more evident than the fact that you can use your Facebook username and password to log into different apps and sites. While this is convenient, many apps request private information, something users are often uncomfortable with. In order to increase overall account privacy, Facebook has introduced two new account login features.

Anonymous login

What is interesting about apps on Facebook is the way people use them. For the most part, they add an app because their friends are talking about it and they want to check it out too. Most of the time however, we don't really stick with apps and instead quickly move onto another app. The problem with this is that all of these apps are asking for access to at least some information on your profile.

Most people who want to try an app usually would rather not have to share their profile information for privacy reasons. In an effort to increase account privacy, Facebook has announced the anonymous login feature. This will let you log into different apps using your Facebook username and password without sharing your personal information.

For example, if you want to use your Facebook account to access Flipboard you can login anonymously and link your account to Flipboard, but your personal information like name, email address, contact number, etc. will not be shared. This feature will also make it so the app cannot post on your News Feed. In other words, say goodbye to those annoying game invites!

This feature has been released on Facebook's side, but the company is still working with app developers to get the feature integrated into their apps. Over the next year or so we should see more and more apps integrate this great privacy feature.

Line by line control for Facebook login

An increasing number of apps are allowing users to log in using their Facebook account and password. Think of any app or even some sites you have recently used, or visited, and chances are you've seen the 'Log in with Facebook' button. Pressing this will link your Facebook account to the app, and then bring up a window asking you to allow the app to access certain information on your Facebook profile.

This information can include your username, email, friend list, birthday, Likes, etc. It also often includes another option to allow the app to post to Facebook on your behalf. While app developers certainly have the right to ask for this information, some users feel that apps often ask for too much private information. So, in an effort to tighten up privacy, the company has updated their Facebook app login. Now, when you go to log into an app using your Facebook account you can select what information is shared.

Click Log in with Facebook on many apps and you should see the usual permission window open, only now you should see a link that says 'Edit the info you provide'. Clicking this will bring up a list of permissions the app is requesting.

You will see check marks beside each line of permission. Many of these are actually optional, and you can now uncheck them to prevent that specific information from being shared. Also, by default, apps will no longer be able to post to Facebook on your behalf. You will need to approve this when you first connect to the app.

These two features are a great boost to account privacy. If you are looking to learn more about using them effectively contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

July 2nd, 2014

SocialMedia_June30_CFor many businesses, social media is becoming not only relevant but an important element of overall operations. For business owners, managers, and employees one of the most valuable networks is the business oriented LinkedIn. This network encourages business friendly activities like networking and idea sharing, and is seeing ongoing growth as more business owners and managers continue to join. Like all networks, your profile is key to your success and the question then is how to go about creating a great profile.

In this article we will go over eight important steps you need to take in order to build the perfect LinkedIn profile. In fact, we came across a great infographic on Link Humans that could be a big help when following these steps. We strongly suggest you take a look at this when building your profile.

Step 1: Establish your profile

While you don't have to join LinkedIn, it is a good idea if you are looking to connect with other business owners and colleagues through a more professional, business style networking oriented social network. If you do want to connect at this level, the absolute first thing you need to do is to create a profile. This can be done by:
  1. Going to LinkedIn's website (linkedin.com).
  2. Clicking on Join Today.
  3. Entering the relevant information on the following page. We recommend using the name the majority of your customers and clients know you by and your work email address. Personal email addresses are fine if you don't want to fully represent your company.
  4. Selecting Join LinkedIn.
If you use your Facebook account for business, you can also sign up using your Facebook account. Just follow steps 1. and 2. above and click Sign Up with Facebook. You will be asked to log into your account (if don't already have Facebook open in another tab on your browser) then approve the account access rights. Once you've done this you should see your basic profile pop up.

Step 2: Select an appropriate picture

LinkedIn is a work-related network, and to that end you will need to present the right corporate image; this means uploading a professional profile photo. This image should clearly show your face and be cropped to show mainly your head and upper body. The background should be clear or unobtrusive, allowing you to be the main focus.

If you don't have any professional head shots, it might be a good idea to get some taken. Most photographers can snap a few for you, and will be able to provide you with information about how to pose and dress for the shots.

You can add an image to your profile by:

  1. Logging into your profile.
  2. Hovering over Profile which is located in the menu bar at the top of the screen.
  3. Clicking on Edit Profile followed by the camera icon at the top of your profile.
  4. Pressing Change photo and then selecting the image you would like to use as your profile picture from a file on your hard drive.
  5. Ticking Save to set your picture.
The reason a good picture is more important than on other networks is because it has been proven that profiles with professional looking pictures are easier to find and also enhance the potential that other members will want to connect or even recognize you.

Step 3: Fill in your basic information

Once you have a great picture set on your profile go back to the editing screen and add your basic information. This includes your name, role, location, and company. Also, click on the Edit Contact Info tab to the right-hand side of your basic information section. Add as much contact info as you feel comfortable with; we recommend your email address and company website at the very least.

Step 4: Determine who your main audience will be

Before you begin to fill in your profile, you should take time to determine what the purpose of this profile will be. Will it be used to find new colleagues? Or will it be used to connect and communicate with your colleagues? Or, will it used to find prospective clients? Each reason will determine what information you should include in your profile along with the relevant keywords.

For example, if you would like to find new employees you can tailor your profile to show what you do in your job and what makes it so great. You can then also come up with more relevant keywords to use in your content. For example, using the words 'career' and 'job' and including in your summary information about who you are looking for will definitely attract prospective hires. However, this profile likely won't attract colleagues or clients.

Don't feel that you have to limit yourself to one set function however. For example, there are many crossover terms that both clients and prospective employees will search for. So, if you want to use your LinkedIn profile for more than one reason, take some extra time and try to figure out which keywords and ideas you think will work well. The great thing about LinkedIn is that you can always edit everything at any time. So, if you want to switch your audience, you can easily do so by simply editing parts of your profile and changing keywords.

Step 5: Write a solid summary

The summary of your LinkedIn profile is a place where you highlight who you are. Take time to craft this so that you can showcase what you do and your main strengths. Be sure to use relevant industry and position specific keywords and terminology that you believe your audience will be searching for, as this language will make your profile easier to find in searches.

The key here is to write a summary that not only explains what you do and your experience, but showcases who you are. Use active language like 'I', 'my', and 'me', and be sure to include a way for people who don't have a LinkedIn profile to contact you - usually an email, link to your website or a phone number.

Step 6: Add your past and present positions

Once your summary is finished, you should move onto your current and past positions. This section should reflect your resume and highlight the experience you are talking about in your summary. It would be helpful to try and work in some of the keywords you used in the summary or identified earlier in order to really make your experience really stand out.

Chances are you aren't looking for work, so you can deviate a little from your resume here, and highlight what you do best, or how you can help your audience best. Feel free to leave out points that may not be 100% relevant or interesting e.g., how many people you manage, sales goals, etc.

Step 7: Start connecting

Once your profile is mostly complete with experience and a summary, you can start looking for people to connect with. Start by searching for people that you know or work with on a regular basis and inviting them to connect.

Next, join a few groups that are related to your position and industry. These can be found by hovering your mouse over Interests which is located in the menu bar near the top of the window. Select Groups from the menu that drops down and then select Find a group from the right-hand side of the page that opens. Some groups are private and will require you to ask to join them, but don't be afraid of sending in your request.

Once you have joined some groups and started to make connections be sure to be active on the network. It will help to join in on conversations held in your groups and post content on a regular basis. And, if you meet new clients or people don't be afraid of looking them up on LinkedIn and asking to connect with them!

Step 8: Work on your awards and recommendations

Finally, start recommending people that you know. You can do this by going to a colleague's profile and scrolling down to their Skills and Endorsements section. Find skills that you know they possess and press the + Endorse button beside the skill. Most people will also do this for you as well.

If you have won awards in the past, be sure to include these as well, especially if they are relevant to your intended audience. Just be sure to pick the awards that really highlight your skills, as an Employee of the Month award may not be the most relevant.

From here it's really just a matter of tinkering with your profile on a regular basis. Be sure to be active and ensure that your profile really reflects who you are. Doing this will create a stand-up profile you can be proud of.

Looking to learn more about LinkedIn and how to use it for your business? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
June 24th, 2014

Facebook_June23_CWith a steady increase in the number of users, Facebook has become a centralized medium for both businesses and customers to engage with one another. Now, businesses on Facebook will be equipped with more ways to enhance brand experience as the social network has just extended its video capabilities. To keep up with new developments it might be time you familiarized yourself with Facebook’s Video Views Objective feature, as well as its reach and frequency campaign model, to see how your business can benefit.

What is Video Views Objective?

Following the introduction of video metrics and Premium Video Ads, Facebook has now introduced expanded video capabilities, called Video Views Objective. This feature will enable businesses running video ads to choose video views as an objective for their campaigns. In short, this allows businesses to take advantage of two solutions to direct Facebook users to additional content. All businesses will be able to plan their campaigns using the traditional broadcast model of reach and frequency.

Video Views Objective (VVO) will be added to Facebook’s Ads Create Tool, Power Editor, and its ads application-programming interface. Ads created using VVO will automatically be optimized to be shown to targeted Facebook users who are most likely to view videos across devices. This will allow businesses to take people on a deeper journey with their brand by encouraging them to take action right after they have watched a video, and sending them a targeted brand message later on.

How does this help businesses?

As mentioned earlier, you will be able to encourage those who have viewed your videos to view additional content with two new solutions. Firstly, businesses who work with a Facebook account representative can create audiences of people who have already watched their videos. Ads can be created for those specific groups to help move them from awareness to affinity and consideration of the brand’s product or service.

A second way businesses can encourage increased engagement is by adding a call to action, which invites people to learn more and visit a specific destination, such as a page on their website, after viewing a video.

You can also gain more control over the number of people who will view your videos by utilizing reach and frequency buying. This will predictably manage audience sizes and the number of times your ads are shown to these audiences. Traditional broadcast ad campaigns are planned and bought by focusing on the number of people you can reach and how many times you can reach them. This helps align Facebook media delivery with the reach and frequency levels that deliver business results.

Facebook is a versatile tool in that it can be used to exhibit a business's core values, as well as enhance customer engagement and experience. Looking to learn more about Facebook for business? Call us today for a chat.

Published with permission from TechAdvisory.org. Source.

June 3rd, 2014

SocialMedia_June02_CSocial media is quickly becoming one of the more useful marketing tools a business has. While a corporate profile can be a great way to connect with existing customers, many businesses find that because of the high number of people actually using these sites, these platforms are perfect for marketing and advertising, and ultimately in reaching and penetrating target markets. One way you can get your ads in front of people is through the use of social PPC.

Define social PPC

Businesses who advertise through social media have a number of ways they can get their ads and content seen on this platform. The most popular is based on one of the Internet's oldest marketing schemes: Pay-per-Click, or PPC.

In a broad sense, PPC is the act of paying an advertiser or website to place ads at strategic locations. Placing these ads is usually free, or comes with a nominal fee, but when a user clicks on the ad and goes to the destination site, the owner of the ad pays the advertiser or site a small fee.

In relation to social media, social PPC is simply ads which are placed on the social networks. For example, you can pay Facebook to place an ad on the right-hand bar of certain user's News Feeds. If they click on the ad, Facebook will then charge you a set amount for that click.

Where social PPC differs from other types of PPC, more specifically search PPC - paying search engines to display your ads - is that it is more display oriented. With search PPC, you pay the engine to show your ad when specific search keywords are entered. With social PPC, you pay the site to display your ad regardless of what the user is looking at.

3 Common misconceptions about social PPC

While this process is becoming more popular with businesses, especially those who have integrated social media into their marketing plans, there are some common misconceptions that seem to be floating around.

1. Starting small is the way to go

As with most strategies in business, when starting something new you often want to test the waters before jumping in full scale. Many companies who are trying social PPC for the first time will often start with one or two campaigns running at the same time. While this may work for small businesses with an unproven profile, those with an established profile and marketing strategy may want to try running 3-5 campaigns at the same time.

The reason for this strategy is that it can help spread out the overall views, along with enhancing the quality of information and results. For example, you can easily compare and establish what is working when you have more than two alternatives to compare.

2. You need to be active on the services you target

Despite what some people in charge of marketing believe, you don't need to be active on a social network in order to be able to use social PPC features. Many networks, like Twitter, simply require that you have an account in order to be able to use the ad features.

If you do want to use the ad features of different social networks, you should be sure to at least have a fully completed profile. This includes address, name, location, and business info. Of course, if you want to enhance the success of your initiative, an active profile will help but it is not necessary.

The best example of this is if you want to use the promoted post feature in Facebook. You will need to have content in order to actually use this feature successfully and the more content and followers you have, the higher the chances of what you promote being seen.

3. You MUST be using Facebook Ads

Facebook is the most popular social media platform, and many businesses already have a Facebook Page. But many feel that in order to maximize the potential of their Page, they need to be advertising using Facebook Ads.

Sure, it can help to use this service, but it isn't the only one out there. You do have other options, including different platforms such as LinkedIn and Twitter. To really get the most out of a social PPC campaign you should try different platforms anyway. For example, if you want to target other business customers try using LinkedIn, which is where this target group may be more likely to be found than through Facebook.

Looking to learn more about social PPC or using social media in your company? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
May 27th, 2014

Facebook_May26_CSocial media has come to play an increasingly large part in our daily lives. Regardless of whether you use this platform for personal or business use - most likely both - you will no doubt have a Facebook profile that you use on a regular if not daily basis. A major feature of Facebook is the News Feed which showcases all the content that your friends and Pages post. But, did you know that there is a way to change what you view on your Feed?

About the content displayed on your News Feed

The average number of friends a user has on Facebook, and the content they post, is increasing. This makes it difficult to actually see all of the news and posts on your News Feed, which can pose problems for businesses who want and need to keep track.

In order to make viewing content easier, Facebook introduced two views:

  • Top News
  • Most Recent
These two views can drastically change the content you see on your News Feed, and the order it is displayed in. In recent months, the company has changed the default view to Top News for all users. This has created some confusion though, especially for those who want to view everything posted.

Here is an overview of the two Facebook views:

The Top News view

This view is an aggregate of the most popular content posted by your friends and the Pages you follow. If you log out of Facebook and come back after a while, this will be updated to show which posts have gained a lot of attention since you have been gone.

These posts might include a funny video that has received a lot of comments, or even a post from another Page that has gone viral. Now, unless you change it, this is your new default view when you log into Facebook.

To determine what to show in this view, Facebook uses an algorithm which factors in what content is being interacted with and how many people are interacting with it. It then displays this content as being the most relevant and what it decides you are more likely to find interesting. However, this view does not show content chronologically.

For businesses this view option can be really useful. If you have posted content that has been interacted with then there is a better chance that it will be seen by other users through this default view.

The Most Recent view

As the name suggest, this view is of the most recent posts on your News Feed. Posts are presented chronologically with updates from all of your friends and Pages.

This view is a great way to track everything people are posting so that you don't miss those posts which wouldn't be included high up in the Top News view. For businesses, this allows a valuable insight into what people like and don't like at any given moment, and to be able to respond to interactions which are important but haven't necessarily become popular. It could be that by seeing these posts and coming back with a reaction that you then create a flurry of interest which would then be seen in the Top News view.

How to switch between them

Looking to switch between views on your News Feed? You can easily do so by:
  1. Logging into your Facebook account.
  2. Pressing News Feed on the menu on the left-hand side of the page.
  3. Clicking the gray arrow beside News Feed and selecting either Top Stories or Most Recent. This will switch your News Feed view to the one you select.
If you are looking to learn more about Facebook in your business, contact us today to see how we can help.
Published with permission from TechAdvisory.org. Source.

May 20th, 2014

Facebook_May19_CAs a business owner, you likely take pride in the reputation of your business. If you have a Facebook Page, you probably manage it to ensure that all content and comments posted help to bolster your reputation. The only problem is, some people do post inappropriate content and this can pose a problem. Luckily, there is a way to proactively stop this type of content from showing up on your Page.

Proactive monitoring posted Facebook Page content

If you are an admin for your business Facebook Page, there is a good chance that you likely would prefer to be as proactive as possible when it comes to monitoring what is posted on your News Feed and Page. The best way to do this is to use Facebook's built-in word and profanity filters.

Enabling the word filter

All Page admins have access to a word filter which can mark all posts or comments that contain words you have set as spam. You can block words by:
  1. Logging into your Facebook Page. You do need to be the admin for your account, so be sure to log in using these details.
  2. Clicking Edit Page followed by Edit Settings.
  3. Selecting Page Moderation and typing the words you want to block.
  4. Clicking on Save Changes.
When entering your blocked words, you will need to enter both the singular and plural versions because the filter works on a per-word basis. Be sure to also separate words with a comma. When you do get a post or comment that contains the blocked word, it will be sent directly to your Spam folder.

You can access this by going into your Page's Activity Log and clicking on Spam. All spam messages will pop up, and if you would like to approve a post click on the circle with a line through it, followed by Unmark as Spam. For comments, simply hover over and click Unhide.

Enabling the profanity filter

No business wants profanity to appear on their Facebook page, it simply looks unprofessional and can harm your online brand and corporate image. Facebook has a profanity filter that can help and you can enable this to work on your Page content by:
  1. Logging into your Facebook Page. You do need to be the admin for your account, so be sure to log in using these details.
  2. Clicking Edit Page followed by Edit Settings.
  3. Selecting Profanity Filter and selecting either Medium or Strong.
  4. Clicking Save Changes.
The profanity filter works off of a list curated by Facebook which have been marked by other users as offensive or words which are commonly reported as profane and offensive.

If you are looking to learn more about using Facebook in your business, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

May 6th, 2014

SocialMedia_May06_CMarketing is an integral part of business operations and there are some useful strategies that can be employed, with one of the most effective being content marketing. This is creating your own branded content and sharing it on various platforms. When carried out successfully, businesses can see increased brand recognition and many more benefits. The question is how exactly a business can be successful with content marketing.

In a recent infographic published on LinkedIn, a number of interesting facts were highlighted about what the most successful content marketers have in common. Here are some of the findings from the infographic and the related reports it is based on.

What do successful content marketers have in common?

Regardless of the industry, the more successful content marketeers have the following four traits in common:
  1. They have a content marketing strategist - According to the statistics, almost 86% of the successful companies have a dedicated content marketing strategist.
  2. They have a strategy - While not 100% necessary, over 66% of successful companies have a content strategy and plan, or roadmap, that dictates what content is produced and when.
  3. They spend a lot more of their marketing budget - It can be tough to split any budget, but the more successful companies spend nearly 40% of their marketing budget on content marketing, as opposed to the least successful who only spend up to 16%.
  4. They find creating content far easier - This one is kind of silly at first glance - of course it follows that whatever you find easier you will be more successful at. However, if you hire a strategist who knows what they are doing, creating content will be easier, and more likely more successful.

How exactly are they successful?

From the figures from the infographic it is easy to see what the successful content marketers have in common, but the question we really should be asking is, "What makes them so successful?"

1. Use lots of social media

The main thrust of content marketing is to get the word out in as many ways as possible. Social media is the best and most versatile way to do this, and that's why over 87% of businesses use this platform. But for a truly successful strategy you need to use more than one site and in fact the most successful use seven sites at least to share their content.

This makes sense as the more platforms you use the higher the chance that your content will be viewed. So which platforms are the most popular? LinkedIn, Twitter and Facebook are the three most popular but other platforms like YouTube, Pinterest and Google+ can also prove effective.

2. Diversify your content

In many cases diversification of services or ideas can be one of the best ways of driving a business forward. This is especially true with regard to content marketing, where the best marketeers use an average of 13 different tactics. In descending order, the five most popular tactics are:
  1. Social media
  2. Articles on your website
  3. e-newsletters
  4. Blogs
  5. In-person events
Some other tactics used include, publishing books, ebooks, and branded content tools.

While 13 may seem like a large amount, especially for small businesses, the message is clear: To be successful with content marketing, you should diversify and utilize a number of different tactics as possible.

3. Have specific goals for your campaigns

As with most aspects of business, you need a clear direction in order to be successful. Without a goal there is a good chance that your content initiatives will be somewhat aimless and lacking in overall effectiveness. There are a near endless number of targets businesses can set for their content initiatives. The three most common are:
  1. Raising brand awareness
  2. Lead generation
  3. Customer acquisition

4. It's not all digital

One interesting finding was that one of the most effective ways to drive a content marketing strategy was through face-to-face events. In fact, over 70% of content marketeers believe that these in-person approaches are effective.

What this indicates is that while digital strategies are useful, and can be a great way to reach a wide number of different customers, these can go hand-in-hand with traditional style marketing. As well as focusing on producing digital content you might want to integrate this with some good old fashioned physical collateral.

At the very least, you should be attending events that are relevant to your industry, as well as networking. By getting your name out in person, you can encourage other to connect to you on the Web where they can view your content on various platforms and interact with you online, increasing the overall effectiveness and reach of your content.

Looking to learn more about content marketing and how our various solutions can help you deliver? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
April 30th, 2014

Facebook_Apr28_CInternet marketing has become one of the most important mediums for businesses of all sizes. Platforms like Facebook have played an integral role in allowing businesses to not only establish an online presence but also create brand identity. Facebook has many useful features, some of which even established users may not be aware of.

If you want to get get more out Facebook as a social media marketing platform and potentially increase your overall reach and campaign effectiveness, then follow our three tips.

1. Search for 'randos'

As a business, there is a good chance that if you run your company's Facebook Page you will be connecting with other business owners, managers and employees. This is especially true if you are primarily B2B oriented.

There is also a good chance that you are connected with individuals from other businesses you deal with. However, increasing your business reach means trying to connect with more people from your target businesses. The question is, how you do it.

One way is to use the search bar and to locate individuals working at companies you work with. The method will usually show up the people you are already friends with first. Instead, use a different search technique. Enter randos at company [replace company with the company name] in the search bar on Facebook. This will search for names of people you don't know or aren't friends with at the company.

This can be a great way to find new people to connect with, and grow your network and increase brand recognition.

2. Always check the Other folder

We all know that the messages section of Facebook is like an Inbox where you are able to view and send messages and chats to your followers and friends. But did you know that there is an Other folder that could contain important messages that you may have missed?

This Inbox is actually part of your Messages Inbox that holds messages that are filtered out of your main Messages Inbox. You can access the Other Inbox by:

  1. Logging into your Facebook Page.
  2. Clicking on Messages which is located near the top of the left-hand ribbon on the Page, usually right below your profile picture.
  3. Selecting Other which is located at the top-left part of the Page.
It is a good idea to look at this Inbox on a regular basis just in case an important message comes through that you would have otherwise missed. If you click Edit Preferences you will be able to edit the filtering that takes place automatically.

3. Know your shortcuts

Keyboard shortcuts are among the most useful features of any program, and what many people may not know is that Facebook actually has shortcuts as well. These shortcuts work across most browsers, however the first keystrokes are slightly different for each. For example:
  • Firefox for PC users need to enter: Shift + Alt + key stroke
  • Firefox for Mac users need to press: Command + key stroke
  • Safari users need to press: Command + key stroke
  • Chrome for PC and Mac users need to enter: Ctrl + Alt + key stroke
Here are some of the more useful keyboard shortcuts:
  • 1 - opens the Home Page. This is the page you see when you first log into Facebook.
  • 2 - opens your Timeline.
  • 3 - opens your Friends.
  • 4 - opens your Inbox.
  • 5 - opens your Notifications.
  • 6 - opens your Account Settings.
  • i - Will like or unlike a selected story.
  • m - creates a new message where you can enter the recipients name and then start chatting.
  • J and K - scrolls between stories in your Newsfeed.
If you are looking to learn more about using Facebook in your business get in touch with us today to learn more.
Published with permission from TechAdvisory.org. Source.